Anthony Ortiz is an entrepreneur, technology innovator, and business growth strategist with experience building and scaling multimillion-dollar technology companies.

His entrepreneurial journey began with a commitment to solving real-world problems through innovation. In 2015, Anthony helped develop SmartPlate, an early AI-powered food recognition technology designed to identify food using advanced visual recognition capabilities. The innovation attracted national attention, including exposure on Shark Tank, Good Morning America, and Forbes.

Since then, Anthony has built and scaled multiple seven- and eight-figure technology businesses, secured millions in investment capital, and collaborated with prominent business leaders, including Tony Robbins. His experience includes developing a company that reached a reported valuation of $30 million, demonstrating his ability to build technology-driven enterprises without a traditional software engineering background.

Anthony focuses on helping established trade and service businesses leverage technology, artificial intelligence, and strategic business models to strengthen their competitive position and increase enterprise value.

His work centers on helping business owners modernize traditional operations, improve scalability, reduce dependence on the founder, and prepare their organizations for future growth, succession, or potential acquisition.

Through his strategic relationship with iPlanforit, Anthony contributes an entrepreneurial and technology-driven perspective that complements the firm's focus on profitability, operational excellence, business transformation, and long-term value creation.

Anthony believes that business owners should have the opportunity to build companies that are not only profitable today but also positioned to create lasting value for future generations.

“The greatest opportunity is not simply growing a business. It is building an organization whose value extends beyond its founder.”